Decongestion is for Mayors and city leaders with traffic and transport problems. It’s for Councils, Governments and transport agencies who need to address budgetary pressures, make better use of their existing assets and save money through efficiencies. Decongestion examines in detail:
- The problems caused by too many cars (we're all doing the same things, at the same time, by car).
- Our personal fears that drive us to our cars.
- Opinions from Mayors, industry leaders, academics, urban planners, traffic engineers and residents.
- Common mistakes and challenges when trying to cut traffic congestion and change behaviours.
- The seven ‘sticking points’ when creating change. The first is the fear of failure.
- How to change behaviours; being positive, creating an appetite for change, overcoming people's anxiety, loss aversion (we avoid loss over seeking gain) and helping people to build new habits.
- Release Trojan Mice and communicate with people
- Experiment with temporary infrastructure and tactical urbanism
- Close streets and implement temporary bikeways and pedestrian priority projects
- Deliver school, suburb, workplace and tourism behaviourchange projects and programs
- Develop school and business travel plans
- Start a walking to school bus -Create Car Free Days Out, bicycle tourism and ‘tourism without traffic’ business opportunities
- Roll-out car-pooling, lift sharing, car sharing, bike sharing and car park sharing
- Develop and deliver education, training and awareness campaigns and programs
- Collect data, audit, monitor and evaluate participation, change and success
